Essay 2

Essay 2:

Online Publishing: Becoming a Blogger

            Ali Luke states that there are 7 types of bloggers: the “Niche Expert”, the “Business Owner”, the “Professional Blogger”, the “Journal Writer”, the “Platform Builder”, the “Product Promotor”, and the “Freelancer” (2013). Among these categories, every potential publisher, be him or her a blogger or a social media participant or a commenter, can find a place in cyberspace to share information and opinions and interact with other users. A blogger, specifically, either starts out rooted in one of these categories or eventually gets there through the quality and type of content he or she is producing, the creation of an audience, and tracking and analytics.

Starting Out

Creating Readable Content

            “Blogging is publishing, it is content” (Bullas, 2010). Like with any sort of publishable writing, the first thing a blogger must do is decide on the type of content to publish. There are hundreds of genres of writing from mainstream popular veins like health and fitness to more cult-like and lesser known subjects like conspiracy theories and living off the grid. With a purpose for blogging (like one of the seven mentioned above), the first step for any blogger or online publisher is to elect where he or she fits into that spectrum. Factors which influence this decision include the writer’s knowledge of the content and ability to communicate that knowledge, and the planned audience.

            Really, it would seem to most people that a blogger/publisher’s knowledge of the category in which he or she is writing would be the most important aspect of blogging. The writer can be free to share knowledge and understanding of a given topic regardless of his or her non-cyber self’s position in life:

Everyone – regardless of status, wealth, race, gender, etc. – starts off on a level playing field [on the internet]. Although one’s status in the outside world ultimately may have some impact on one’s powers in cyberspace, what mostly determines your influence on others is your skill in communicating (including writing skills), your persistence, the quality of your ideas, and your technical know-how. (Suler, 2002)

In the above quotation, John Suler states that everyone online is equal regardless of his or her non-cyber background. It is the aptitude for communicating one’s knowledge for which one is judged. While different bloggers may have diverse opinions on their subject areas, it is their writing that ultimately keeps or rejects their readers. Scrolling down the “Home” page of Classy and True, for example, a visitor can probably decide within minutes whether or not he or she agrees with the author’s prescriptive views of etiquette and sees any quality in the writing. The traffic for this site, then, may rise through many views, but if the writing is uninteresting or pedantic, then the audience (like the 27 followers of Classy and True) does not grow.

Finding an Audience

The audience, though, is the goal in much of internet publishing. While many sites encourage comments and discussions to improve the audience’s experience, there are many which fall into publishing outrageous or offensive material to drive traffic. This is another decision a blogger/publisher needs to make: is the goal to inspire readers to stay and become an audience, or to draw in new readers daily without caring if they stay? There are sites which choose the latter and do so through well-used Search Engine Optimization techniques (S.E.O.s), but which do not worry about the quality or consistency of posts and writing. These sites use the right tags, “[o]ptimize images–use keywords in the title and the alt tag of the images [they’re] including”, and focus on producing material which ties in with current events and trends (Cognito Media, 2013). While these techniques certainly drive traffic to the site and give it a higher ranking in its community, they do not create any kind of a stable, loyal audience. A blogger must make the decision: high traffic or an acknowledged reader base. There are many sites that have both, but this may not be initially attainable for the new blogger.

            All of these introductory decisions for bloggers come down to understanding the aim of the blog. Blogs, for some, are internet diaries where they can share the ups and downs of their lives and ask for support or help. For others, blogs are all about self-promotion: the fashion designer can display his creations; the musician can expose her new E.P.; and the fantasy writer can practice her trade through Harry Potter fan fiction. Knowing for which one is writing allows one to choose how to present one’s self and what steps to take to invite readers to stay and join the audience. Understanding audience and what the blogger wants to tell the audience helps the blogger to frame posts, schedules for posting, selection of content, and so on.

Analytics and Tracking

            With this discussion of audience, a question arises in the minds of potential bloggers: How does one know who is one’s audience? Prior to starting a blog or website, this is a seemingly very complex question. Those who are less tech-savvy struggle to comprehend how a blogger can target and gain the audience he or she wants. Two things a class like Publishing 101 may teach students about blogging are the helpfulness of an analytics application and the importance of personal tracking.

Analytics

Wordpress Post Stats

A selection from “Top Posts for 90 days ending 2013-11-24 (Summarized)” by WordPress

            Analytics, be them Google Analytics or WordPress Statistics, offer site administrators (in this case, bloggers) the opportunity to track and understand where their traffic is coming from and how that traffic interacts with the blog. Classy and True, for example, is a WordPress.com blog and so uses the WordPress Statistics as analytics to learn more about visitors. The ability to see which posts are most popular tells the blogger to what her audience is more receptive.

            The above chart leads the blogger to the realization that shorter, more humorous, posts, like “Remix Assignment” are more popular and that varied media help to drive more readers to visit.  The most difficult part about WordPress Statistics, however, is that it does not show which posts were being read on the “Home page/ Archives” page of the blog. This skews the numbers because visits to the home page are in the upper 300s while the views of specific posts are still in double-digit numbers.

            The blogger of Classy and True can also see which sites are the best for referring readers to the blog:

[T]he social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. (Madrigal, 2012)

As Alex Madrigal states in the above quotation, sharing itself has become a form of publishing, just as permanent as the original blog post. For this reason, sharing fresh posts through Facebook and Twitter extend the synapses of the original post, much like the human brain forms new and lasting connections through learning and maturing. The links become part of the permanence of the publication and connect it to dozens of other places on the vast internet. Analytics tell the blogger about each referrer website (usually social media) and helps the blogger build a network of connections and pingbacks to draw a larger potential audience. If Facebook is the top referrer, then the blogger knows that Facebook is the best way to share new and important posts.

            While North America is not considered the number one sharer of posts, it is clear that many countries are full of users who share most of what they come across online:

Sharing KPCB

“Internet Trends” Slide 27 from D11 Conference (Meeker, M. & Wu, L., 2013)

            If an average of twenty-four percent of users across the world regularly share content they come across online, then it is clear why statistics about referrers are important to any blogger’s knowledge of his or her blog. If one reader enjoys a particular post and shares it with like-minded friends and networks, that is a simple way to help an audience expand.

Tracking

            The actions of the blog’s readers are not the only thing that can be tracked and analysed, however. Various websites and applications, such as MercuryApp, offer users the opportunity to track one or more aspects of their daily lives in order to learn about and change possibly negative behaviors. A simple example would be the quality of one’s day and how it is affected by the actions of others:

Emotional Tracking Pub 101

MercuryApp Tracking Graph from 10/25/13-11/21/2013

           The above graph is an example of how the writer of Classy and True tracked the quality of her day, negative comments she heard or overheard, and unusually rude actions which took place. This graph fits into Classy and True‘s theme of etiquette and treating others well so it is an effective way for the blogger to track her own behavior and connect it to her blog. Essentially, this type of tracking gives the blogger substantial evidence to make his or her claims. It can also help the blogger to modify behaviors which make him or her less knowledgeable or genuine about the blog’s subject.

In Closing

        There is so much involved in creating and running a useful and successful blog. A good idea is not enough. Blogging is a multi-facetted process beginning with interesting content and an intended audience. The blogging process does not end with a beautifully-themed website full of witty observations and opinions. Bloggers, like publishers, must analyze audience/reader participation in the blog and adapt as needed to new demands and changes in audience interest. The blogger, especially one writing about personal or common experiences and ideas, must also track and analyze his or her own behavior in order to gain an understanding of who he or she is.  A blogger may be lucky to find a secure position in the fast-changing environment of cyberspace, but the most important tool any online publisher can have is the ability to change and adapt already-strong content for the needs of the audience/readers as analyzed by analytics and tracking.

Reference List

Bullas, J. (2010, October 25). “Is Blogging the Future of Publishing?”.

Cognito Media. (2013, September 05). “10 SEO Tips for 2013”. Forbes (online).

Luke, A. (2013). “The 7 Types of Blogger: Which One Are You?”. 

Madrigal, A. (2012, October 12). Dark social: We have the whole history of the web wrong. The Atlantic.

Meeker, M., & Wu, L. (2013, May). “Internet trends”. Slide Deck from D11 Conference

Suler, J. (2002). The psychology of cyberspace. (2002 ed.). Doylestown, Pen.: True Center Publishing.  (Older version of article published in 1996).

Wasstrom, K. A. (2013, November 24). “Top Posts for 90 days ending 2013-11-24 (Summarized)” [Web Graphic]. WordPress.

Wasstrom, K. A. (2013, November 24). “Tracking Graph from 10/25/13-11/21/2013” [Web Graphic]. MercuryApp.

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Journal 8

The only source of knowledge is experience. (Albert Einstein)

I just wanted to do a quick check-in on how my blogging is going at the moment.

Traffic

From my previous Journal posts, it’s pretty obvious that one of my goals as of late has been to increase traffic to my blog as well as followers who choose to stay and enjoy/share the content. I’ve been experimenting with a few different ways of driving traffic:

  • sharing on social media
  • posting things that I think others will find helpful/relatable
  • adding more types of media to my posts
  • trying to be funnier with my posts
  • linking out to other parts of the internet

While I am up to 700+ views (total) for this blog, I know that that number is tiny compared to what others are able to achieve daily. I’ve been looking into SEO and some of the information is helpful and some of it seems silly and disrespectful to loyal viewers. I’m wondering if maybe the topic of my blog is not resonating with enough people to actually drive traffic.

My personal blog has been seeing faster traffic for each post, but that blog is way less about traffic and more a way for me to express myself. I post there to see if I am the only person who feels the way I do and I am not as concerned about driving traffic to that blog. Maybe that is how I should be approaching Classy and True as well. I’m going to try and work on this for the last couple weeks of Pub101.

Posting

I’m still having trouble posting on a regular basis. I put a lot into each post and find it somewhat tiring to try and do more than about two per week. I think that one of my problems with this is that I worry so much about how people read my blog that it takes me a few days to get over the response (usually positive) to each post.

This is something that I really want to work on in the coming months; I have a lot to say and want to share it more often.

Issues

I am still working out a few issues with blogging.

One of the problems I am coming across is being unable to determine if a comment is spam or if it is genuine. I’ve done a lot of googling to see if there are concrete answers on how to ensure that real comments aren’t being called spam, but many people suggest that real comments will usually mention a specific part of a post or blog whereas spam tends to be overall comments that don’t necessarily apply to this blog specifically. It’s all kind of complicated and it really depends on the type of traffic a blog receives.

My other (minor) problem is that I’m trying to find a balance with the length of each post. I don’t want my posts to be too short or abrupt, but I also don’t want them to be long and full of unneeded fluff. A friend suggested that mixing other forms of media into posts can be helpful for adding to short posts and for breaking up long posts. As I stated above, I’ve been working on mixing my media a little more.

That’s it for my check-in, for now. Just wanted to keep my progress updated.

Thanks for reading,

Kathryn

Journal 7

He uses statistics as a drunken man uses lamp posts – for support rather than for illumination. (Andrew Lang)

Background on WordPress.com Blog

In case you don’t know, Classy and True is actually a WordPress.com blog (hosted by WordPress) and so it is a little different than sites which only use WordPress technology for themes and content management. This means that I am more limited in what I can do with my blog–more limited than I realized when I chose WordPress.com. For example, there are no plugins available to me and widgets are quite selective. And because I can’t open up my theme and play around with HTML, I cannot use Google Analytics on my blog. This is a huge problem for me.

It’s not that WordPress.com doesn’t have its own analytics, it’s just that Google’s are so detailed and in-depth. I don’t have the same accuracy. I have researched ways in which some users have found been able to install Google Analytics, but the process is somewhat costly and is quite technical for me (I only just learned how to make my font boldface using HTML).

At this point in the semester I am not going to start another blog. I like the way mine looks and most things tend to work for me. However, in the future, the lack of choice in analytics would likely sway my decision when choosing a host for my sites.

My Own Analytics

Okay, enough complaining about something I can’t change at the moment. I’ve spent a little time looking over my WordPress.com analytics:

Blog Stats Visitor Bar Graph

 

So the above chart is a (blurry) example of what I look at each day. This shows the number of visitors that day, all time, and my best ever. It’s pretty helpful to be able to see my months at a glance; it’s even more helpful to look at them by day, but that I don’t get an overall picture.

Clearly, October was a good month for my blog. This is true for a number of reasons:

  • my blog was completely up-and-running
  • I posted more in October than in September
  • I incorporated my social media presence (mostly) into my blog

I also see some things in this chart that give me aspects to work on in my future blog posts:

  • increase comments
  • increase views from each visitor–keep them interested

I’m not sure how I’m going to do these things yet so I’ll have to research this a little more. I think it will just come down to working on how I present my content.

Another tool that I am finding beneficial is the ability to look at where some of my visitors are coming from:

Blog Stats Referrers List

This is a picture of my Referrers Summary for the last quarter (90 days). I think that this is a great place to start finding ways to increase my traffic. Obviously, posiel.com and its various pages are referring me a lot because of its RSS feed and the fact that this blog was designed as an assignment for that website’s Publishing course. To me, this shows how helpful it is to be included in RSS feeds.

Facebook and Twitter are bringing in some traffic, but I’d like to see more from these places. With Twitter, I may need to work on increasing the number of followers who would be interested in the subject matter of my blog. Also, my personal blog, Life is What You Do, is bringing in some traffic for which I am thankful. Being included in more than one blog seems to be another way in which I can increase visits and traffic. I will work on commenting on other blogs and try to make a few friends with similar interests in the blogging community. I know that they’re out there; I just have to connect with them.

Finally, I wanted to include the statistics for my posts:

Blog Stats Top Posts Numbers

I like this chart because it gives me a fairly good idea of the most popular types of content on my site. The only problem is that the majority of my views are attributed to my “Home page/Archives” which is where my new posts show up (as well as in their own categories). This is a little frustrating because I can’t view exactly which posts are the most views. However, the views of each post are somewhat helpful. I know, for example that my essay had a higher viewership so I can assume that it was something that people are interested in. Also, by the number of views of my “A Little About This Website” page, I can tell that it is important to have engaging copy on this type of page because a lot of people look at it. This makes sense.

Closing Thoughts

So with all of this information in mind, I am going to continue to work on my blog. It might be difficult to work with all of my goals at once, but this is a learning process for me so I’ll try to be patient.

Even though I don’t have the ability to work with Google Analytics at this time, I still have some information about how my blog is being viewed and about which things I should work to improve. Ideally, focusing on some of these things will increase my traffic as well as visitors who choose to subscribe to my posts. Really, I just want my writing to be read and (hopefully) enjoyed by as many people as possible.

Thanks for reading,

Kathryn

 

A Story Through Media

This week, my assignment is to tell a story through various types of media. However, I decided that I would tell a story in a different way. I’m an English major so it is kind of my goal in life to confuse people about stories and how they are told. I thought it would be fun to see another type of story-telling.

Often, a story may take the form of a feeling evoked from a piece of music or a picture or even a smell. I wish that I could make your computer smell like freshly-baked bread and vanilla, but I can’t do that. Instead, I am going to give you a picture (a famous one). I will also give you two pieces of music. I’d like you to look at the picture while listening to one song and then do the same while listening to the other song. If you’re like me, there will be a story or even music video playing in your head complete with a plot, setting, and maybe famous actors to play each part.

See if the story evoked by the picture changes with the different types of music. I know that I’m making you do the work, but I think that feeling is story, too.

VJ-Day-Kiss-famous-kisses-2799413-600-897

Song 1

Song 2

What did you think? Did your story change? Was there a story at all or were you just staring at the picture for five or ten minutes?

Feel free to let me know in the comments.

Thanks,

Kassieboo (Kathryn)

Works Cited:

Clearly, these songs and this picture are not mine. I’m just linking to them for the sake of art!

The Journey to the World of Digital Publication: Not Every Stop is the Destination

Essay 1:

The Journey to the World of Digital Publication: Not Every Stop is the Destination

            Publishing is an ever-changing form of sharing information and ideas with wide audiences. There are numerous new ways for authors and creators to publish their content and get it to the public, but this sense of the word “publish” may not be the same as that of the word used in connection to hard-copy books, novels, magazines, and newspapers. The shift that is occurring which takes the population from print literacy to digital is opening up the way in which writers publish their content, but this publishing is not necessarily the same as publication.

Publication

            It is difficult to discuss the idea of publication without an understanding of what it currently means and refers to. The definition moves and changes with the creation and innovation of new mediums and ways of sharing information. However, the most apt description might also be the most abstract:

Publication is not the sale of books, per se; it’s not the pursuit of beauty or the creation of a record or an archive. It’s not simply a tool for transmitting information; publication is a political strategy, the creation of a public. (Stadler, 2010)

In the above quotation, Matthew Stadler describes publication as “the creation of a public” rather than the assumed creation or sale of a book. This comment is a direct result of the shift from print literacy to digital literacy which is still taking place. Publication, to many, no longer conforms to the tight box in which it has stayed for the past half of a millennium.  A new definition, such as the above, is needed to encapsulate all of the new facets of publishing and publication. Stadler also states that “digital distribution and affordable print-on-demand technologies are now a fact of publishing” (2010). There is no room for anachronism in publication; those wishing to give and share information must accept that digital is quickly becoming the prevailing media. Novel releases which once focused on cover art and book tours have grown to include e-books, author blogs, YouTube videos, Facebook pages, and Twitter accounts. Perhaps growth is not the correct word for the changes which are taking place in publishing because digital distribution is past being added to hard-copies; it has begun replacing them. The public being created with each block of content—be it story, textbook, memoir, etc.—is much larger and more global than the publics of the past and marketing forms must keep up. The idea of the physical book is dimming as even the language it once lent to internet is being revoked: “The next step is clear: to drop the pretense of creating ‘pages’ of content at all and start making semantically structured chunks of (mostly) text that can be assembled, taken apart, and reassembled as needed” (Kissane, 2012). As the above quotation states, the pretense of mimicking books is growing irrelevant for the creators and managers of internet content. Publication is no longer restricted to all things book.

Self-Publication

            It is challenging to determine where the various platforms for content-creation—creative writing, personal journaling, reporting news, etc.—fit into the idea of publication. Stadler suggests that “[publication] should be cheap, non-exclusive, and easy to do” (2010). Blogging fits this description nicely. Websites like Tumblr, BlogSpot, WordPress, etc. exist for those who would like to have a free space for writing; sites such as these exemplify “cheap, non-exclusive, and easy to do”. Anyone with an email address, the information to share, and time to do it can be a blogger.

            E-books, too, are somewhat simple to publish, judging by the number of self-published novels available through Amazon.ca and Chapters.ca. “The rise of desk-top publishing software and the internet in the late twentieth century, and widespread ebook [sic] publishing in the twenty-first, has enabled an explosion of self-publishing” (Murray & Squires, 2012). This platform allows authors and writers to bypass the publishing houses and ensure their books make it to the public. Some retailers, such as Amazon, have stepped into the publishing business in order to catch these self-publishing authors and, first, help them publish and, second, give them a place to sell their stories and content (Murray & Squires, 2012).

            These two platforms for expression, blogs and e-books, are the focus, here, as both are less and less like the platforms of the past. E-books may keep up the pretense of being a book, but with ability to connect to comments and notes made by other readers, search specific words or phrases, and jump chapters, the gap between e-books and their paper predecessor is growing.

Discussion

            The question, then, is how are blogging and e-book self-publishing publication?  If “[authors] no longer require a publisher to produce books”, then are they still publishing (Murray & Squires, 2012)? Some would say no, these platforms do not constitute publishing (or they do not, at the very least, constitute authorship): “The world has been used to bludgeon you into dumb shit. To put great stories on the shelf to build slideshows. To give up on quality and focus on quantity” (Madrigal, 2013). The worry that the content is suffering at the hands of the presentation is a considerable concern to those who have observed a number of industries give up quality for quantity. The following comment from the digital editor of The Atlantic magazine sums up the apprehension of the people creating the content: “while the best stuff tends to do far, far better than average, it is not always the best stuff that hits virally” (Madrigal, 2013). Popularity does not always follow good writing; it may, unfortunately, follow a song called “Friday” by a less-than-talented young woman.

The real problem may be in the assumption that quality must be a part of publication. There are publishing houses with teams of educated people working together to make already-good books great; the idea is that there is something elite or special about authors who are published. However, with the complete lack of exclusivity inherent to blogs and self-published e-books (and the internet, as a whole), the standard to which hard-copy books were held for so long may not be so important to the new forms of publication “[and] while the value of ‘content’ bottoms out, it’s clear where capital sees the real value in digital media — in the ownership of the platform” (Lamb, 2013). It would appear that with many sites, this last statement is definitely true: writing is exposure, but hosting is money.

It is one thing, though, to determine that blogging is publication, but the readers, the ones for whom all of this is done, may feel differently about the actual experience of reading a book versus reading a published work:

…we do lose…the legacy that comes with the artifact. That is, the inheritance of items that bear the evidence of the human hand and the inspiration that comes from such encounters. My comments on a blog post will not fade, but they do not carry the emotion of my father’s scribbles and wobbly underlines in the copies from his college library. (Nadel, 2011)

In the above excerpt, Ryan Nadel states that there is a variance between comments on a blog and comments in a book. So, for him, blogging may not be publishing in the same way that books are. This sentiment illustrates where he is in his shift from print literacy to digital literacy and it is likely the same place as many people who were born before digital literacy was really a thing. It is too early to determine how people like Nadel view e-books in comparison to their offline counterparts, but it is clear that human connection is a criterion of publication for many readers.

Conclusions and Questions Moving Forward

            The next five to ten years will be interesting for those observing the shift from print to digital literacy. The physical book may become what Nadel calls it, an artifact. In the meantime, the thing on which to focus will be how blogs and e-books fair in the industry of publication. The estimation that e-books will flourish and blogs will become even more commonplace—like an extension of a Facebook status—could be very true or completely wrong. Publication is on the cusp of change; in some ways, it is already rambling forward, trying to find balance, but, in other ways, it is hanging on by its teeth, fighting the inevitable shift.

 

 

 

 

Reference List

Kissane, E. (2012, July 25). “Contents may have shifted”. Contents, (4).

Lamb, B. (2013, March 07). “The bucket has a whole in it, let’s plug it”. Abject Learning.

Madrigal, A. (2013, March 06). “A day in the life of a digital editor, 2013.” The Atlantic.

Murray, P. R., & Squires, C. (2012). “The Digital Communications Circuit.” University of Stirling Research/Infographics

Nadel, R. (2011, January 20). “The book as artifact”. The Mark

Stadler, M. (2010). “What is Publication?” Talk from the Richard Hugo House’s writer’s conference, Seattle, WA. May 21, 2010.

Journal 6

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths. (Walt Disney)

Trying Some New Things

Over the last two weeks or so, I’ve been trying some new types of things with my blog and I think that they are a success. I think that by doing them continuously that there will be an increase to my blog’s traffic as well as more readers who choose to follow.

Linking to Social Media

While I’ve had my Twitter account attached to my blog for a few weeks now, it hasn’t really made a difference in blog traffic. I think this is because I don’t use my Twitter as religiously as some people and my followers are mostly friends from high school and the like–they are not necessarily the people who will be most interested in manners and etiquette.

This past week, I tried putting a link to this blog in my Facebook status and saw a small increase in followers and visits. This is great! And I think it will be even greater when I link to larger and more interesting post. Part of this experiment was working up the courage to share my personal (non-academic) writing with my friends and family. Even though I’m an English major and do A LOT of writing, it is still hard to allow people whose opinions matter to me to read my writing. I do think that it will benefit both me and my blog to do this more often, though. For personal blogs, social media seems to be a very good way to advertise.

Including a Larger Variety of Media

Over the past week, I have tried playing around with the types of posts that I include in my blog. Previously, I focused mostly on writing funny, smart posts with lots of information. After reading a few critiques of my classmates’ blogs, however, I have found that many bloggers and readers prefer a mix of media where possible so as to break up large chunks of content. Personally, I don’t mind reading a large block of text as long as the writing is high-quality, but, at this point, I also need to value the ability to drive a lot of traffic to my blog. If pictures and videos help, then I will try to include these popular media.

I included a comic from The Oatmeal as well as a video called “The Science of Happiness” to which I was referred by a friend. My hits didn’t rise much from these posts, but I think that I should still work with these ideas. I plan to focus on learning how to incorporate more media smoothly and with a point rather than for the sake of including videos and pictures.

Adding More Tags to Each Post

This is really a “no-brainer”. The more tags a post has, the higher chance of it being found by people using search engines. I’ve been trying to use tags that refer to specific sections of my post as well as general ideas and themes.

I tried tagging more on posts in my new personal blog, Life is What You Doand saw higher traffic per post. I then tried this with Classy and True and saw the same thing so it is clearly a useful method of bringing in more and more traffic. The next step is to work on ways to keep those readers interested and coming back.

Linking Back and Forth to Another Blog

I also tried linking this blog to my personal one and vice versa. I did this with the idea that if a reader liked one, the he or she would hopefully like the other, too. Also, I usually do posts for both blogs in one sitting so it is very easy to include links back and forth. This is probably why my posts on each blog tend to relate to one another–I’m writing with a specific idea in mind.

Over the next few weeks, I’m going to try to work on the above things and see how well they work with my blog. I don’t want to become inconsistent in my style so I don’t think that I’ll be doing too many new things for a while.

I’ll keep updating my journal on the progress of my blog.

Thanks,

Kassieboo (Kathryn)

Legalities:

“The Science of Happiness” does not belong to me. It belongs to Soul Pancake. I claim no ownership over any part of its material.

The Oatmeal does not belong to me, either. I just think that it is awesome!

Journal 5: A Review

As a part of my Publishing 101 class, I need to perform a review of a classmate’s blog. Luckily and unluckily for me, I was paired with my friend and peer, Danielle. Her blog, The Heart of Story, is so interesting in its content and is visually engaging in its simplicity. I say that I’m unlucky to have been paired with Danielle because her blog is so well done and enjoyable to read that I have trouble finding anything to criticize!

The Heart of Story is a cohesive mix of various media such as videos, blog posts, stories from the blogger’s life, and her tracking her addiction to sounds. I can’t even begin to describe each aspect of this blog because it is so unique to Danielle’s vision. This is why I think that it is such a great blog and why I believe it will be successful. I really haven’t seen any sites with such a unique focus as The Heart of Story. Danielle’s reflections on Publishing 101 materials and lectures (found under Journal) are especially engaging to readers both in the class and out. She writes in short, yet cohesive, pieces of musings and questions raised by her own thinking. What could be simple journal entries become beautifully crafted, poetic instances of creative reflection. I can’t commend Danielle enough for willingness to share her intellectually-stimulating and bright thoughts. Her deeply personal tone draws readers in as it is different from the voices found in many blogs.

The look of Danielle’s blog is simplistic in a creative way. Her curly fonts offset by a black-and-white colour scheme keep the blog artistic without being overtly masculine or feminine. It is visually refined and aesthetically pleasing for both sexes. I think that her blog may benefit from a small pop of colour maybe in her links or avatar; this would just give the eye something to seek out. This is a matter of taste, though.

Because I enjoy Danielle’s blog so much, I would love to see it have a high readership. I’m not sure if this is happening as of late. It might be a good idea to link out a little more, integrate some form of social media, or add a widget that could help increase traffic. There are lots of ways that Danielle could do this, but the addition is ultimately up to her. I completely trust in her vision for an artistic and creative blog and I know that she will ensure the integrity of her blog regardless of how she chooses to integrate social media. My point is that I’d love to see The Heart of Story become an internet sensation!

My final point about Danielle’s blog is about how much I enjoy the videos she attaches to her blog. She chooses soulful, beautiful music and integrates it into her blog seamlessly. It makes sense that Simon and Garfunkel’s “The Sound of Silence” would be an entry in Danielle’s blog because there is a certain silence, an understatement, to The Heart of Story that is reminiscent of the harmonies and motif of the anthem.

I look forward to the future of The Heart of Story and how Danielle’s unique vision grows and moves forward.

Well done, Danielle!

Kassieboo