Journal 7

He uses statistics as a drunken man uses lamp posts – for support rather than for illumination. (Andrew Lang)

Background on WordPress.com Blog

In case you don’t know, Classy and True is actually a WordPress.com blog (hosted by WordPress) and so it is a little different than sites which only use WordPress technology for themes and content management. This means that I am more limited in what I can do with my blog–more limited than I realized when I chose WordPress.com. For example, there are no plugins available to me and widgets are quite selective. And because I can’t open up my theme and play around with HTML, I cannot use Google Analytics on my blog. This is a huge problem for me.

It’s not that WordPress.com doesn’t have its own analytics, it’s just that Google’s are so detailed and in-depth. I don’t have the same accuracy. I have researched ways in which some users have found been able to install Google Analytics, but the process is somewhat costly and is quite technical for me (I only just learned how to make my font boldface using HTML).

At this point in the semester I am not going to start another blog. I like the way mine looks and most things tend to work for me. However, in the future, the lack of choice in analytics would likely sway my decision when choosing a host for my sites.

My Own Analytics

Okay, enough complaining about something I can’t change at the moment. I’ve spent a little time looking over my WordPress.com analytics:

Blog Stats Visitor Bar Graph

 

So the above chart is a (blurry) example of what I look at each day. This shows the number of visitors that day, all time, and my best ever. It’s pretty helpful to be able to see my months at a glance; it’s even more helpful to look at them by day, but that I don’t get an overall picture.

Clearly, October was a good month for my blog. This is true for a number of reasons:

  • my blog was completely up-and-running
  • I posted more in October than in September
  • I incorporated my social media presence (mostly) into my blog

I also see some things in this chart that give me aspects to work on in my future blog posts:

  • increase comments
  • increase views from each visitor–keep them interested

I’m not sure how I’m going to do these things yet so I’ll have to research this a little more. I think it will just come down to working on how I present my content.

Another tool that I am finding beneficial is the ability to look at where some of my visitors are coming from:

Blog Stats Referrers List

This is a picture of my Referrers Summary for the last quarter (90 days). I think that this is a great place to start finding ways to increase my traffic. Obviously, posiel.com and its various pages are referring me a lot because of its RSS feed and the fact that this blog was designed as an assignment for that website’s Publishing course. To me, this shows how helpful it is to be included in RSS feeds.

Facebook and Twitter are bringing in some traffic, but I’d like to see more from these places. With Twitter, I may need to work on increasing the number of followers who would be interested in the subject matter of my blog. Also, my personal blog, Life is What You Do, is bringing in some traffic for which I am thankful. Being included in more than one blog seems to be another way in which I can increase visits and traffic. I will work on commenting on other blogs and try to make a few friends with similar interests in the blogging community. I know that they’re out there; I just have to connect with them.

Finally, I wanted to include the statistics for my posts:

Blog Stats Top Posts Numbers

I like this chart because it gives me a fairly good idea of the most popular types of content on my site. The only problem is that the majority of my views are attributed to my “Home page/Archives” which is where my new posts show up (as well as in their own categories). This is a little frustrating because I can’t view exactly which posts are the most views. However, the views of each post are somewhat helpful. I know, for example that my essay had a higher viewership so I can assume that it was something that people are interested in. Also, by the number of views of my “A Little About This Website” page, I can tell that it is important to have engaging copy on this type of page because a lot of people look at it. This makes sense.

Closing Thoughts

So with all of this information in mind, I am going to continue to work on my blog. It might be difficult to work with all of my goals at once, but this is a learning process for me so I’ll try to be patient.

Even though I don’t have the ability to work with Google Analytics at this time, I still have some information about how my blog is being viewed and about which things I should work to improve. Ideally, focusing on some of these things will increase my traffic as well as visitors who choose to subscribe to my posts. Really, I just want my writing to be read and (hopefully) enjoyed by as many people as possible.

Thanks for reading,

Kathryn

 

Journal 3

More Blogging Technology and Decisions

This is a very quick post about a few decisions I have made with my blog in the last hour.

I researched plugins and realized that, because WordPress.com is hosting my blog (though it has a unique url), I don’t have the option for plugins. The staff at WordPress.com seems extremely helpful and willing to customize existing widgets to fit my purpose, though this won’t be necessary for the time being.

Anyways, I have now re-added a meta section on my right sidebar. I had removed it initially because it looked to crowded with everything else I wanted to display, but it provides me with an ease of access that trumps my simplistic style. Also, I have added a “Follow this Blog” tab which users and non-users can click in order to follow Classy and True as a blog or by email. I think that this is an important way of ensuring that those who are interested in my blog are able to find it in the future. It is very frustrating when you find a site which you find helpful or entertaining and then cannot locate it in the future. This is often a problem for me so I made this choice based on my own experiences. I think that it is a really easy way of providing blog hospitality, by allowing readers to becomes followers without having to do much work.

On another note: After my journal post last evening, I had an increase in visitors, “likers”, and followers. This, to me, proves that a blog can look awesome and be very interesting, but the biggest thing which will draw attention to it is current content updated on a regular basis. Who wants to visit a blog that doesn’t have new information added on a regular basis? This is a fundamental difference between blogs and information-only pages; blogs must change and update and grow, whereas pages that hold lasting information are static and without followers. For example, I don’t follow Wikipedia pages about Broadway Musical or Victorian novels, I read them once or twice and move on with my life. I do, however, follow fitness and music blogs which are updated regularly and are current.

Just a few thoughts for my blogging process. I better write another actual post soon or else my followers will get bored.

Have a great day!

Kassieboo