Journal 7

He uses statistics as a drunken man uses lamp posts – for support rather than for illumination. (Andrew Lang)

Background on WordPress.com Blog

In case you don’t know, Classy and True is actually a WordPress.com blog (hosted by WordPress) and so it is a little different than sites which only use WordPress technology for themes and content management. This means that I am more limited in what I can do with my blog–more limited than I realized when I chose WordPress.com. For example, there are no plugins available to me and widgets are quite selective. And because I can’t open up my theme and play around with HTML, I cannot use Google Analytics on my blog. This is a huge problem for me.

It’s not that WordPress.com doesn’t have its own analytics, it’s just that Google’s are so detailed and in-depth. I don’t have the same accuracy. I have researched ways in which some users have found been able to install Google Analytics, but the process is somewhat costly and is quite technical for me (I only just learned how to make my font boldface using HTML).

At this point in the semester I am not going to start another blog. I like the way mine looks and most things tend to work for me. However, in the future, the lack of choice in analytics would likely sway my decision when choosing a host for my sites.

My Own Analytics

Okay, enough complaining about something I can’t change at the moment. I’ve spent a little time looking over my WordPress.com analytics:

Blog Stats Visitor Bar Graph

 

So the above chart is a (blurry) example of what I look at each day. This shows the number of visitors that day, all time, and my best ever. It’s pretty helpful to be able to see my months at a glance; it’s even more helpful to look at them by day, but that I don’t get an overall picture.

Clearly, October was a good month for my blog. This is true for a number of reasons:

  • my blog was completely up-and-running
  • I posted more in October than in September
  • I incorporated my social media presence (mostly) into my blog

I also see some things in this chart that give me aspects to work on in my future blog posts:

  • increase comments
  • increase views from each visitor–keep them interested

I’m not sure how I’m going to do these things yet so I’ll have to research this a little more. I think it will just come down to working on how I present my content.

Another tool that I am finding beneficial is the ability to look at where some of my visitors are coming from:

Blog Stats Referrers List

This is a picture of my Referrers Summary for the last quarter (90 days). I think that this is a great place to start finding ways to increase my traffic. Obviously, posiel.com and its various pages are referring me a lot because of its RSS feed and the fact that this blog was designed as an assignment for that website’s Publishing course. To me, this shows how helpful it is to be included in RSS feeds.

Facebook and Twitter are bringing in some traffic, but I’d like to see more from these places. With Twitter, I may need to work on increasing the number of followers who would be interested in the subject matter of my blog. Also, my personal blog, Life is What You Do, is bringing in some traffic for which I am thankful. Being included in more than one blog seems to be another way in which I can increase visits and traffic. I will work on commenting on other blogs and try to make a few friends with similar interests in the blogging community. I know that they’re out there; I just have to connect with them.

Finally, I wanted to include the statistics for my posts:

Blog Stats Top Posts Numbers

I like this chart because it gives me a fairly good idea of the most popular types of content on my site. The only problem is that the majority of my views are attributed to my “Home page/Archives” which is where my new posts show up (as well as in their own categories). This is a little frustrating because I can’t view exactly which posts are the most views. However, the views of each post are somewhat helpful. I know, for example that my essay had a higher viewership so I can assume that it was something that people are interested in. Also, by the number of views of my “A Little About This Website” page, I can tell that it is important to have engaging copy on this type of page because a lot of people look at it. This makes sense.

Closing Thoughts

So with all of this information in mind, I am going to continue to work on my blog. It might be difficult to work with all of my goals at once, but this is a learning process for me so I’ll try to be patient.

Even though I don’t have the ability to work with Google Analytics at this time, I still have some information about how my blog is being viewed and about which things I should work to improve. Ideally, focusing on some of these things will increase my traffic as well as visitors who choose to subscribe to my posts. Really, I just want my writing to be read and (hopefully) enjoyed by as many people as possible.

Thanks for reading,

Kathryn

 

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Journal 6

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths. (Walt Disney)

Trying Some New Things

Over the last two weeks or so, I’ve been trying some new types of things with my blog and I think that they are a success. I think that by doing them continuously that there will be an increase to my blog’s traffic as well as more readers who choose to follow.

Linking to Social Media

While I’ve had my Twitter account attached to my blog for a few weeks now, it hasn’t really made a difference in blog traffic. I think this is because I don’t use my Twitter as religiously as some people and my followers are mostly friends from high school and the like–they are not necessarily the people who will be most interested in manners and etiquette.

This past week, I tried putting a link to this blog in my Facebook status and saw a small increase in followers and visits. This is great! And I think it will be even greater when I link to larger and more interesting post. Part of this experiment was working up the courage to share my personal (non-academic) writing with my friends and family. Even though I’m an English major and do A LOT of writing, it is still hard to allow people whose opinions matter to me to read my writing. I do think that it will benefit both me and my blog to do this more often, though. For personal blogs, social media seems to be a very good way to advertise.

Including a Larger Variety of Media

Over the past week, I have tried playing around with the types of posts that I include in my blog. Previously, I focused mostly on writing funny, smart posts with lots of information. After reading a few critiques of my classmates’ blogs, however, I have found that many bloggers and readers prefer a mix of media where possible so as to break up large chunks of content. Personally, I don’t mind reading a large block of text as long as the writing is high-quality, but, at this point, I also need to value the ability to drive a lot of traffic to my blog. If pictures and videos help, then I will try to include these popular media.

I included a comic from The Oatmeal as well as a video called “The Science of Happiness” to which I was referred by a friend. My hits didn’t rise much from these posts, but I think that I should still work with these ideas. I plan to focus on learning how to incorporate more media smoothly and with a point rather than for the sake of including videos and pictures.

Adding More Tags to Each Post

This is really a “no-brainer”. The more tags a post has, the higher chance of it being found by people using search engines. I’ve been trying to use tags that refer to specific sections of my post as well as general ideas and themes.

I tried tagging more on posts in my new personal blog, Life is What You Doand saw higher traffic per post. I then tried this with Classy and True and saw the same thing so it is clearly a useful method of bringing in more and more traffic. The next step is to work on ways to keep those readers interested and coming back.

Linking Back and Forth to Another Blog

I also tried linking this blog to my personal one and vice versa. I did this with the idea that if a reader liked one, the he or she would hopefully like the other, too. Also, I usually do posts for both blogs in one sitting so it is very easy to include links back and forth. This is probably why my posts on each blog tend to relate to one another–I’m writing with a specific idea in mind.

Over the next few weeks, I’m going to try to work on the above things and see how well they work with my blog. I don’t want to become inconsistent in my style so I don’t think that I’ll be doing too many new things for a while.

I’ll keep updating my journal on the progress of my blog.

Thanks,

Kassieboo (Kathryn)

Legalities:

“The Science of Happiness” does not belong to me. It belongs to Soul Pancake. I claim no ownership over any part of its material.

The Oatmeal does not belong to me, either. I just think that it is awesome!